That’s the million dollar question, isn’t it?
Naming your business can be one of the most difficult things about starting a business! Once you have the perfect name in mind, you may find that other entrepreneurs have thought exactly the same thing, and have beaten you to it.
If you are using your legal name as a business, you don’t need to register it. If you are using any other name, though, it’s worth investing in the registration fee ($60-$100) and completing the process.
In Canada, even if you have a name registered at the provincial or territorial level, you won’t have exclusive rights to the name at a federal level. It’s important to check as many possible avenues as possible when choosing and registering your business name.
Note: Newfoundland and Labrador there is no registration of trade names. Registration is only required for corporations and cooperatives.