Many people are nervous about how to advertise with Google. They feel it’s too technical or too overwhelming or perhaps don’t really understand what Google Ads can do for them.
Search engine marketing is one of the most cost-efficient ways to reach a targeted audience actively looking for solutions to the problems your company solves. When it comes to search engines, it really is all about Google.
Google’s market share leads by a wide margin worldwide – it’s where the people are, so for small businesses and entrepreneurs, this is the right place to start when you need to reach your target audience on a limited budget.
Google Ads Resources to Get You Started
Google Ads is one of the best tools for lead generation. If your campaigns are set up properly, it has the potential to send extremely targeted leads to your website, opt-in form or other online property. Google Ads allows you to focus on the people who are searching for what your business offers.
Google Ads can be complex and there’s a reason most companies outsource campaign management to a specialised agency or consultant. The learning curve can be steep, especially if digital marketing is new to you. But we know for many small businesses and entrepreneurs, hiring an agency may not be an option just yet – the great news is that the internet is full of amazing free resources to help you get started.
Even if you choose to outsource, it is well worth having a better understanding about what Google Ads can do, how it works, and the benefits to your company. This way you can know enough to protect your marketing investment and choose the right partner to support you.
To save you some time and effort in finding the right place to start, here are some of our favourite resources for Google Ads newbies to learn how to advertise with Google.
A great place to get started is the training information put together by Hubspot. They offer their Ultimate Guide to Google Ads as well as great easy to digest short videos. If you’re brand new to Google Ads, start with this one: Getting Started with Google Ads
A great guide to get you walk you through the ins and outs of Google Ads from Business.com: What is Google Ads, and Why Should You Use it?
Google’s own resources are also fantastic for training and understanding their self-serve platform. Check out Google’s own guide to Google Ads as well as their Youtube channel for great video tutorials.
Some Useful Tips: Google Keyword Planner and Google Trends
A key part in creating Google Ad campaigns that perform well, is understanding the search behaviour of your target audience.