When starting a new business, one of the first things to think about is your domain name – What should you choose? What is available? How do you go about purchasing a domain name? What should you look out for?

If you’ve never purchased one before, it can seem daunting. But we’ve compiled a great list of resources you can reference to help shorten your learning curve before you commit to purchasing a domain name. 

WordPress has a great article with 14 tips and tools. Some of these tips include

  • Use keywords in your domain name search
  • Keep your domain name short
  • Make it easy to pronounce and spell
  • Keep it unique and brandable
  • Avoid hyphens in domain name
  • Avoid doubled letters
  • Research your domain name
  • Use domain generators for clever ideas
  • Most popular domain registrars


Ready to buy a domain and not sure where to go?

Check out this overview from from PCMag.com to help you get started: How to Register a Domain Name for Your Website. It will help you where to go, and what to consider before you buy.

Google also offers some great tips to consider when buying a domain name in their 5 things to watch out for when buying a domain name:

  1. Watch out for hidden fees
  2. Protect your privacy
  3. Protect your data
  4. Focus on transparency
  5. Differentiate support from sales


Setting up Email Using Your New Domain Name

One of the best tips we can offer to support your new brand and business is to set up email hosting using your new domain.  Even if you don’t have a website built yet, you can start using that domain in your business email.

As there always are, these are many choices for hosting email – but Google and Gmail offer one of the best low cost options for integrated email hosting and file storage through their Google Workspace offerings. It scales to your needs as your business grows and is leveraged for secure email and files storage for small businesses and enterprises around the world. 



Have your domain name and ready to start promoting your women-owned business? Join our Scala Entrepreneur program and get listed in the directory!